Why is the UK in the Stone Age When it Comes to Finance Blogs
In the U.S., financial information and media online investing in recent years has exploded. Where once there was only online replicas of online newspapers / TV and the anonymous comment spam-driven, message boards, there are now a number of exciting and diverse content written by both financial professionals and investors. These include professional blog sites (like Bill Cara, Big Picture, and the report Kirk), the aggregator sites like SeekingAlpha (who choose the texts to main blog in the world market and investment newsletter), expert in investment as the Covestor community and social Picks, mass-sourcing sites like piqq, just to name a few. . . />
However, despite the status of London as a financial center, on-line financial information and explanations scene in the UK still seems like an arid desert. There is little apparent new development in recent years. Financial commentary dominated by offline publishers such as Bloomberg, Reuters and the Financial Times. To this day, blogging has become even much of the UK scene of investors. Most private investors debate seems to be held on boards, it would not be out of place in late 1990 and seems not much progress in terms of functionality at least the last five years. Strangely, the website of the social network phenomenon has hardly affected the British financial sector online. />
This surprise is that the data that the demand for alternative content, in general, it is recommended – according to Hitwise, the market share of top blogs now Great Britain and the United States: the first 09 0% vs. 73% of all traffic accidents and in May 2008. Over the last three years, UK Internet traffic to blogs and personal websites category increased to 208%, compared with 70% for news and media in general. The recent success of political blogs like Guido Fawkes suggests that the British public interest in alternative media. The issue seems more interested in content delivery alternative funding – funding that does not seem many bloggers out there. This is paradoxical, given the strength to financial services in the UK. The City of London has some of the smartest investors and analysts around the world. However, keep their views on institutional channels (eg, research capital) addressed and their voices are not heard clearly away from the audience on the web. />
To some extent, reflects the apparent general reluctance to blogging by the British. have been seen over the past five years an explosion in alternative media, the United States with the large number of independent commercial blog, the most famous of these examples are The Huffington Post, Engadget and Gawker Media. In contrast, the United Kingdom to adopt slower blogs with the same fervor – in the recent Guardian list of the top 50 blogs worldwide, the United Kingdom was surprisingly weak performance, given the tendency for English language content. The main benefits have been UK Holy Moly (Celebrity blog – No. 27), Offside (football blog – No. 35) and the F-word (feminist blog – No. 41). A number of explanations have been offered for this sad spectacle. In a recent article, Shiny Media founder Ashley Norris attributed the lack of blogs United Kingdom on a number of factors: 1) the limited number of UK online eyeballs (and the difficulties associated with monetizing ad inventory non-UK) 2) lack of imagination in the ad (they prefer, with established brands or mega portals media work), 3) the lack of media entrepreneurs in the United Kingdom, 4) Lack of support VC (VC EU does not seem tend to care when it is on average supported by a technological innovation), and 5) too much competition from the established media (including the cooling influence of the almighty BBC).
in financial /> information space of the United Kingdom, the notable exception to this lack of innovation is the Financial Times’ Alphaville, the blog into a live-professionals in the financial markets in 2006, life was established. This was a great success, but it is interesting that he took an outlet for traditional media blog very popular. If this says something about the British respect for authority is questionable, but in reality, the blog with other significant players, all traditional media (The Economist blog, the Interactive Investor’s Blog, Robert ram is based). Of course there are some exceptions to this – Cash and Burn, meaning commercial focused media or blogs as Media Money. />
FT Alphaville remained largely a phenomenon within the boundaries of traditional media included, as professional journalists were driving FT content. Interestingly, in October, the FT launched a new feature on the Alphaville Forum “The Long Room” – after a bar in Throgmorton Street, once appointed a renowned financial center of the chatter. The Long Room is designed to enable financial professionals to establish their thoughts. This site is part of a “closed shop” for the City of London, because the Long Room registration requires users to prove their credentials for financing and will then be invited into the room to help profile and / or discussions. It ‘difficult to ascertain whether there has been creating a kind of Morton shareholders for the UK online financial communication: a) wall-off to prevent the contents b cannibalize the main site, or) the introduction of a filter quality to prevent deterioration of the conversation, the level of private investor bulletin boards in the UK. While we sympathize with the second objective, it seems a shame, as the American experience shows that increasingly, if the proper filters are applied, then investors outside the financial community as traditional, or even most professional investors or insightful market commentators. />
Despite the need to gripe about the exclusivity, with the knowledge That is in terms of functionality, the cutting edge of the Long Room at the scene of the United Kingdom and the Financial Times are invited to be coveted innovative. It remains to be seen whether the Long Room of the tip of an iceberg is to see the UK financial blogging. The site will lead to spin-off as independent commentators to develop their online identity and trailers?
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